
Drive Traffic to your Trade Show Booth with Promotional Items
May 11, 2008Trade shows and conventions are usually extremely competitive as there are dozens, and sometimes even hundreds, of companies all vying for the same customers. Historically trade show booth operators realized that in order to drive traffic to their trade show exhibits they needed to hand out free promotional items. However, many of these companies failed to realize that the quality of their promotional materials plays an important role in the success of their trade show booth.

In the past most trade show booth operators have handed out free t-shirts, pens, stickers and other inexpensive promotional items. The problem is that the only people these items motivate are people who are generally willing to waste their time for a free pen. So you’re really not targeting the customers you actually want to attract, instead your just giving away free items just for the sake of giving something away.
Now imagine if you were to give away an MP3 player every hour on the hour. That would drive CONSIDERABLE traffic to your trade show booth. Even more traffic would come to your trade show displays if you advertised your promotional giveaway on the convention flyer or handout. Now you would actually attract the demographic of people who you would want to convert into your customers. They would not only visit your booth, but would also be interested in your products/services or at least pretend to be.
The main difference between handing out promotional items that are inexpensive and items that customers actually want to use is the difference between night and day. Usually customers will simply throw out your pen or t-shirt because they don’t need or want to have a pen with your company logo on it. However, they would be more than happy to keep an mp3 player with your company logo on it and would probably even be willing to spend ample time to learn about your products and services if they knew they could be rewarded with a free item they actually want.
The main thing to remember before your next convention is to realize that promotional items can be an effective way to drive traffic to your trade show booths but you have to give away items that your target market would actually want.



