Well known shop of designer wedding dress, Priscilla of Boston shop is closing all its 19 locations after 65 years working, and lots of gowns have to be disposed of. Customers were shocked that the store could be so thoughtless and wasteful. Their site sjows only this note:
“It was just terrible. It was a terrible sight,” Bessie Giannakakis told NBC affiliate, KARE-TV: ‘ You would never in your life think, ‘Let’s spray-paint a dress.’ Give it to somebody… who doesn’t have the money.”
Another onlooker, Sheila Roth, took photographs of the dresses, shoes, and mannequins still in full attire. She then asked Priscilla of Boston employees why the inventory was being damaged rather than donated. “I was told that ‘corporate’ ordered that all the remaining inventory be destroyed… [and]… that it had something to do with the contracts with the labels,” she told Fox 9 News.