If you want your website to stand out in your local area, so you can take full advantage of being found in local search, you’re going to need some great content to make that happen but it can get real confusing, what kind of content can I make and how can I get it to work for getting my business found.I’ve got some great ideas you can take, so you can confidently start creating the content and then getting the results you want:
1. Articles about your niche and your local area
One of the easiest and best things you can do to tie you to your local market is to write an article for your blog that covers a topic that relates both, to your business and to your local area, so start thinking of ways you can do this.
Maybe your city or your state or your region is different somehow than other places making what you offer even more important or more challenging like let’s say, if you were a veterinarian and you lived in a place that’s especially prone to ticks, you might want to write an article about how to prevent your dog getting ticks in Miami for example or maybe there’s a new tax law passed in your state and you’re an accountant, you might want to write an article about how to keep your deductions with California’s new tax laws.
2. Case studies or success stories featuring the local customers
Another great way to keep things local is to talk about your successes you’ve got for your local customers, this can come in the form of case studies, where you
basically, show the problem you solved or the transformation you made for someone in your area.
You can use geotagged photos of your local customers with their permission of course and you,for sure, want to mention the city or neighborhood that they’re from just including that local information. It is going to help search engines place you in a specific local area, which is just great for ranking locally.
3. Sponsored content for local micro influencers
Every city, even smaller towns if you live in one of those you have social media influencers, so if you’re obviously in New York or Los Angeles that means actual influencers you’ve got the big guns there but smaller markets have what we call micro,which are basically local social media, celebrities who are well-known enough in the area that their posts gets seen by lots of locals, so even if you’re in a bigger city or something like that, you still want to focus on those micro influencers because they’re actually going to be affordable for you, so think of
people who have lots of followers on Instagram or Twitter or even host a local podcast, and the good news is here, you don’t need to create the content yourself for this one, all you got to do is work out a deal with a micro influencer or two and decide if you want them to post from your business where you actually are or just enjoying your product or service on their own or just talking about it.
It could be a review, or even just a shout out, letting people know you’re there, so just do a little research to find the best candidates and then, reach out to them
with your ideas, and they’ll likely have a few ideas of their own.
4. Numbered listicles featuring your local area
If you want some local buzz, nothing is more sure worthy then will be call a listicle, which is just combining an article with list, so people share these numbered list articles more than double, then they share articles without a number in the title, not only that but once they’re shared they’re much more likely to be actually clicked on and read, so think about the top 10 places or bars or events, anything specific whatever in your city that you could feature and a list like that, but of course, you want to keep it related somehow do what you offer, it can’t just be totally random, so you can tie your service back into it somewhere in the list, so let’s say you own a deli, you might want to write a listicle about the top 10 romantic picnic spots in your town.
5. Landing pages for every location
This obviously only applies, if you have multiple locations but if you do you want to have these separate location pages for every storefront or if a retails place you have this lets each page be ranked in local search results resulting in higher rankings for your local pages, and this is going to help you in the standard search , but mostly rank in those highly coveted three map listings.
6. Guest post on local blog
This isn’t content you create for your own site, but rather it’s content you’d make for a blog, that covers your local area. You basically write an article relating
to what you offer but just make sure you keep it helpful rather than promotional and then you can write about how to do something you know, advice tips,
a checklist whatever makes sense, just make sure it relates to your local area somehow as well and then try to pitch it to a few local blogs.the way guest
posting works is that you basically provide them with valuable content and then they should provide you in return with a link back to your ,usually in
the bio, and this is great for local SEO because it’s not just a backlink, which is valuable on its own, but it’s from a local blog which gives it much more