Local SEO is a strategy that every local brand crafts according to the number of locations they operate in. More than 50% of users that perform local business searches end up visiting the local office or shop within a day. A well-implemented local SEO strategy allows users to contact you or get important information without the need to visit your website. An SEO audit helps you enhance those aspects of your strategy that prevent you from maximizing your local store revenue. According to Google, four out of five consumers search for a local business online.

More than half of the overall internet traffic is conducted via mobile devices. To rank higher in local searches, you should optimize your pages for keywords that are most relevant for your brand on a local scale. There are numerous free website analysis tools that you can use to identify the optimal local keywords for your content. To optimize your website for local keywords, just follow this simple process: Start keyword optimization process by researching the performance of keywords like “pizza places in Boston” and see which of the terms would best fit your brand.

A title tag is not visible within the content, however, in search results, the user can read the title tag and see what the page is offering. Meta descriptions are also small pieces of code that are a bit longer than Title tags but also help search engines and users learn more about the page. Having your physical business address listed on your website is another great technique to improve your local SEO. There are many ways in which you can use your website to promote your brick and mortar location.

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