Local SEO can help you boost your visibility online during Covid-19. Optimize your title tags and meta descriptions. Make sure that your site is mobile-friendly. Use Google’s PageSpeed Insights to check your website speed. If your bounce rate is high because of an overly long load time, you might have trouble reaching these top positions for your local results. The numbers are even more important when it comes to local searches: 78% of local mobile searches lead to an offline purchase.
Having a Google My Business listing is a first step to Google’s search result for any local business. Make sure to add your keywords in your product or service descriptions and to have a plan in place to manage duplicate content. E-commerce websites are a great way to sell your products or services online. If you’re not comfortable with website management, I recommend that you reach out to an agency or an independent consultant to help you out. You don’t need a super-size budget to add an online boutique to your website.
If you feel like you have more time to devote to your overall marketing strategy, now would be a great time to work on your website’s content. It is important to put your efforts into building strong and authoritative content that will be useful to your users and Google. If you already have a lot of content, think about optimizing them with your local and context-related keywords. The 5 SEO tips above should help you get started and gain some visibility in your local search results.
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