Local SEO allows small businesses to compete with big brands in todayâs highly competitive market. While it is highly economical, local SEO also helps small businesses in generating leads. It is important for a business, especially a small business, to optimize its website with local SEO. In this article, we have included a comprehensive non-technical local SEO guide for small business owners. Keep on reading to find out more about it.
For the listing to appear in the local search results Google Search and Google Maps, one needs to create a listing on Google My Business and keep the information up-to-date. Embedding a Google Maps API can help you in creating an interactive map or street panorama on the website. Having good reviews can help the business to stand out and helps in attracting potential customers. A local citation is the online mention of the name, address and phone number of a business. Local citations help in local SEO and also help in spreading awareness about the business.
Backlinks also play a crucial role in the local ranking of the website. High-quality backlinks would help the business in building prominence on search engines. Creating locally useful content and distributing it on different channels can help your website in reaching a huge local target audience. Social media and SEO are two crucial marketing techniques. Adding to this your marketing team will not only boost your local SEO but also increase your organic search engine rankings for your site.
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