SEO, or search engine marketing, is an important part of any business’s online presence, but it can be tricky to find the right Local SEO Agency.

In 2019 alone, Google was responsible for 75% of global desktop search traffic. As a local business, you should understand the importance of local SEO. Local SEO is the process of promoting and optimizing your business to appeal to local customers. There are specific methods used with local SEO that differ from traditional SEO.

Local companies may be more inclined to understand the nuances of local SEO because they’ve spearheaded their own local campaigns. Local SEO emphasizes off-site reputation. Organic search focuses on delivering information to the searcher, rather than a specific location.

Google My Business is one of the most effective tools for local SEO. This tool allows you to “claim” your business and verify it with Google. When you optimize your site for local search, you’re able to generate targeted traffic in ways you may not have been able to.

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