Schema markup is a structured data markup code which, when added to the HTML code of your webpage, will help search engines to better understand the exact context behind your website content. Google, Bing, Yahoo, and Yandex launched Schema markup in 2011. Here, we will walk you through the role of schema markup and local SEO in the online small business world.

Schema is a data format for specifying web content using metadata in HTML, XHTML, and various XML dialects. There are three different data formats of Schema including Microdata, JSON-LD, RDFa. Schema markup will help you convey the differences in all these content to search engines.

Studies show that having a rich snippet can drive 20-40% more traffic than product links without them. Rich snippets can increase click-through rate (CTR) by 677%. Structuring your webpage content with Schema Markup will help you enjoy the perks of local SEO.

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